Next Generation Challenges of Product Development

Abstract

The self-image of car ownership and product characteristics has changed radically over the past 20 years.
New customer requirements, closely linked to new technical possibilities, are leading to different vehicle concepts and are causing conventional car manufacturers to radically rethink their approach.
To respond to global trends and master the digital transformation, automotive manufacturers need to develop new competences and skills.
UNITY explains the challenges and limitations of international OEMs based on five aspects, the five Olympic disciplines of the automotive industry.
1. the way to project new series to achieve cost, time and quality targets must be established around new digital workflows, digital prototyping methods and other organisational models.
2. model-based systems engineering is a way of methodically counteracting complexity and realising the digital twin.
3. the potentially increasing proportion of software code in the car product requires new product architectures that fulfil the rapid change cycles and update requirements.
4. autonomous driving ultimately leaves the company boundaries completely and incorporates the real ecosystem of the vehicle.
5 Finally, numerous technologies such as AI, cloud platforms and blockchain open up opportunities and risks for the vehicle of the future.
After all the challenges identified, a proposal is made as to how the business model and technology must interlock. To summarise, the paper closes the loop on PLM and discusses the opportunities that PLM offers, but also where clear limits exist today.
PLM outlook:
Today's PLM platforms are already undergoing radical change. IoT is making inroads. This is also changing PLM processes, supplier concepts and IT architectures.
New challenges also arise for Intellectual Property Protection: the publication of data, e.g. behavioural models, software etc., against the background of the virtualised,
holistic and integrative development philosophy (an IT environment for simulating the product).